London is a world fashion capital, renowned for its stand-out-from-the-crowd looks and style confidence – Londoners always put their best foot forward. Packing for a weekend break is always a chore, and when you arrive in your apartment you’ll want to immerse yourself in the local area and live like a local. Whether you’re hanging out in the urban creative districts of the east or living the high life out west, make sure you work the best looks according to the part of town you’re calling home:
Mid-Town & Soho
Soho is the heart of London’s theatreland and here you’ll find plenty of edgy energy in the form of the young and the creative.
@joeylondonstyle 38.3K Followers
Joey London has made a name for himself as the epitome of London cool – and just like this area of town, he combines smart tailoring with edgy looks every once in a while, to stand out from the crowd. Spotted in Leman Locke, Joey’s versatile enough to flaunt it in the east end too.
@freddieharrel 121K Followers
Freddie, AKA Frédérique Harrel, flaunts the best of Soho street style through colour-blocking and bold prints. Vintage meets minimal, copy her style to embrace a bit of central London vibrancy.
Shoreditch & The East
The home of the young urban creative, where tech companies meet cockney meet Brick Lane and everything is distinctive and unusual – but thriving.
@sebastiendoze 39.5K Followers
Sporting #candyminimal for men, this famous influencer wears straight talking clothes that are made to be shown off in Shoreditch. Like Joey London (above) Sebastien is also a Leman Locke regular.
@stellakatterman 5K Followers
With her signature white hair and piercing blue eyes, Stella Katterman’s style encompasses quirky couture, with plenty of in-your-face prints and retro-inspired looks. Head to any vintage paradise near Shoreditch (try Brick Lane) and you’ll be sure to find some hidden gems to copy her style.
The medieval heart of London, or The Square Mile, is now full of skyscrapers and extremely busy businessmen who spend their bonuses in the various extravagant restaurants.
@thedebonair 15.8K Followers
From The City to the Polo, this blogger has menswear for London’s businessmen down to a T. Claiming that ‘a gentleman doesn’t just wear a suit, he wears manners, respect and carries a strong state of mind’ – we’re convinced his blog should be heralded as the fashion bible for every working man in The City.
@maryorton 115K Followers
With an immaculate blog showcasing feminine styles that are wearable for work or play – think Kate Middleton meets girl next door – and you’ll get where we’re going with this one. Follow *name* on Instagram for daily inspiration so you don’t get that outfit panic before work.
Working in The City? Stay at SACO The Cannon and be a part of London’s thriving business district.
The grandeur of West London is accompanied by its elegant and stylish residents – clean lines and immaculate tailoring reign in this fashionista’s paradise.
@hattiewestt 18.2K Followers
With a bouncy blonde blow dry to be envied, former Tatler and Vouge copywriter, Hattie West, has all the advice you’ll need to thoroughly look the part, from South Kensington to Chelsea, Mayfair to Marylebone.
Twenty First Century Gent
@twentyfirstcenturygent 48.6K Followers
Mostly populated with snaps from sunny London, and often from glamorous holiday destinations, The Twenty First Century Gent’s blog is the perfect guide to West London dressing. Check it out for chinos, shirts, and suits galore.