The simple act of adding a hashtag to your social media posts could greatly increase the readership of your business travel exploits.
Travelling for work is a great opportunity to show off your company’s activities on social media. Whether it is to attract new clients, tempt the top talent to come and work for you or just show customers exactly the lengths you go to for them, the likes of Facebook, Twitter and Instagram are the perfect platforms.
While there are plenty of things to take into consideration, such as your firm’s social media guidelines, you shouldn’t overlook hashtags. What these handy little signposts do is direct the people who might be interested in what you’re posting to see your content.
So, as well as making sure you’ve got something worth saying and a great picture to back it up, add some targeted hashtags for optimum visibility.
Top business travel hashtags:
OK, so this is a little obvious, but it does what it says on the tin. I’m away from home for work. Here’s the train, plane or car I’m travelling in; this is my serviced apartment; or here’s where I will be giving my presentation.
A slightly edgier version of the hashtag above, #biztravel is widely used by many who travel a lot for work, so it gets widely searched.
This is the best one if you want to highlight the benefits of business travel. And yes, there are plenty of these. It could be that you’ve unexpectedly got a few hours off to explore your destination or you’ve rolled up in paradise for a business meeting.
#events, #meetings or #conferences
To make your post less ambiguous and easy to find, use the official hashtag of the event that you are attending. For example, if you were at the Business Travel Show recently, as SACO was, then #BTShow was the hashtag to be using. It’s a great way for other attendees to see that you’re there too and for those networking opportunities to come rolling in.
If you have just shaken on a new partnership and want to broadcast it from the rooftops, then #newclient is the hashtag to use. Always make sure that the other party is happy to receive such scrutiny on Twitter or the like and include a handshake picture if possible.
Even being nominated for an award is a fantastic way to shout about how fantastic your business is, so if you are travelling to the ceremony then add the appropriate hashtags.
Obviously, this is a hashtag you have to modify for yourself, but you will be amazed to see the reach you get just by adding #tech, #finance or #marketing to your posts. There may be more industry-specific hashtags that are widely used in your field, so check out what your competitors are tagging their tweets with.
Another one to edit yourself, but you’ll find loads of communities online that your business fits into. Some of the ones to consider include: #smallbusiness, #startup, #agencylife, #retail and #womeninbusiness.
A great catch-all for travel-related posts, #TravelTuesday is very widely used, so if you happen to be somewhere interesting for work and it’s a Tuesday, add this to what you have to say.